The Uses and Gratifications Model and Our Music Video

This has much more in common with our music video. Our video is much more likely to inspire someone to do something positive than go out and terrorise due to the upbeat and positive nature of the video and the music.

The audience would watch our video to feel better about themselves and to bring a smile to their face, perhaps make them be a bit more light-hearted. Its something you might watch in a family setting for a bit of a giggle. It fulfils this need and will be watched for this purpose.

It helps people to escape their normal everyday lives for 4minutes and 13seconds at a time. Similar to this, I watch a band called 'Ok Go'who make really inventive videos that bring a smile to my face. Below is an example of one of their videos.

I think we would have an affect on audiences the same way as Ok Go does, both videos are imaginative and fun and take you away from what you're doing for 5 minutes to have a breather.

Although our video cannot be used to compare relationships or sexually stimulate a person (unless you're into cross-dressing?) it can be used for other reasons.

It can be used to relax for a short period, or fill up some time if you have a period of waiting at all.

It can help to emotionally satisfy a person; if someone is feeling particularly down a quick view could bring a cheeky smile to a persons face.

Also, and perhaps most crucially, it deals with themes of personal and social identity. The detective is a character that is out of his depth in modern settings and could be described as a social outcast. However, in this video he is cheering up all people who watch. If a person could draw parallels between themselves and the detective, that is a positive attribute that they could apply to themselves. Its an uplifter, and in my opinion is the best part of our video, its uplifting.