The Effects Model or Hypodermic Model and Our Music Video

Does this Model relate to our Music Video at all? The answer is Yes, but not by a great deal.

The purpose of our music video is to promote the song by 1984, and we've done this by creating a light-hearted humorous video, and hope that this transfers to the song so as the audience feel the same way and will enjoy it. The Effects Model focuses largely on the negative effects that a media text could have, and ours is simply humorous and fun and doesn't require much deep thought. However, the only way that the audience could receive our video wrongly, and take any of it negatively, is if they took humour too far.

For example;

In our video, the detective is chased by a dog, only for about 3 seconds, but it does happen, and it is meant light-heartedly and to be humorous. This could, however, backfire. If a child with a pet dog saw this and found it really funny that a man in a stupid costume was being chased by a dog, he may try to re-enact the event. The child could perhaps set his dog on a friend simply because he finds it 'fun'. This is the only plausible negative effect that our video could have, in my eyes. Who knows, if it becomes a huge hit we may find out more.