Representation in Our Music Video

There are numerous things that could be represented in a media text, these include:

RACE

GENDER

DISABILITY

CLASS

AGE

Representation In our Music Video

In our music video we decided to have me as the detective and Matt as every other character. This meant that variation was very very very limited.

Gender

Our video is all males, except for one character who is seen as desirable, until she turns around and it is Matt. This means that for a couple of seconds our video present a women as sexual objects, which is a very stereotypical view. However, she is not made to look feeble, weak, or inferior in any way, and the fact that she turns round and it is in fact Matt detracts from the negative view on women that the video seems to be portraying.

Race

Our video uses all white males between the ages of 17 and 19 so leaves very little room to see any race in a positive or negative light. Seeing as the video does not give a distinct message at all, no conclusions can be drawn to a particular standpoint on race. The absence of racial variety is something that has been common amongst indie bands, but luckily this is becoming weaker and weaker constantly.

Disability

At one point in our video an elderly man gets in the car and runs over the detective. He has trouble walking and takes a while to get to his car. This could be interpreted as an offence to disabled people saying that they are slow and perhaps inefficient. It could also be interpreted that they are inferior.

Class

The only time class differences are shown is in the cinema, which is filled with lower class 'Chavs'. This was purely for humours sake and so as viewers can connect with the video, as 'chavs' are a very contemporary issue. This could reflect as us saying that all lower class cinema-goers are disruptive, vandalising chavs. Seeing as we're not exactly upper class, I wouldn't consider this to be much of an issue.

Age

The only age boundary is the old man who runs over the detective about half way through the video. The old man firstly goes to the wrong car, showing they are stereotypically forgetful, showing them negatively. Next the old man runs over the detective, perhaps saying they aren't very good drivers. We used the old man as we wanted Matt to play a diverse group of people, for comedic value, and unfortunately the old man drew the short straw on driver.