Audience Theories

There are three theories of audience:

1. The Effects Model or The Hypodermic Model
2. The Uses and Gratifications Model
3. Reception Theory

These help us to answer:

Why do audiences choose to consume certain texts?

How audiences consume texts?

What happens when they consume texts?

We can apply these to a media text to help us come to a better understanding about the relationship between the texts and the audience.