Its good that we got to use new technologies this year as it gives us experience using different media interfaces and gives us a chance to develop different media techniques. This year's technology was more advanced however, for example we upgraded to an HD Camera which gave our videos better clarity of picture.
In the presentation, i forgot to mention a resource that was quite valuable to our research stage, 'Channel 4'. Early in 2010 Channel 4 made a program called "Top 50 Music Videos" and we referred to this in the blog and some video ideas have reflected in our own video. This was the first time we had come across videos such s 'Sabotage' by 'Beastie Boys' and this helped give us an insight into the history of the music video.
Laura Mulvey argues with feminist views, which means that the production somehow detracts from being a woman. She argues in her theory that the camera is that of the "Male Gaze", which is active. The narrative is male directed in which they gaze towards female characters. So in many cases, females are simply used as a love interest or sexual desire for either those on screen or those in the audience. She believes that the narrative or plot/storyline of a production follows males, are influenced by males and flows mainly because of male participation.
This can be applied to our music video both positively and negatively.
Our video partially agrees with mulvey’s feminist theory as all of the cast are male and there is only one ‘woman’ in the whole video, but this is played by a male, and ‘she’ is very stereotypically shown in a red provocative dress. The woman figure is used for pure humour sense, so it could be said that we simply used a female to poke humour at. This is largely true but is also true for all of the characters in the video, most of whom are men. Either way, the view of women in our video is quite derogatory as for a few seconds she is supposed to be seen a sexually desirable, and is then poked fun at.
