Our Media Idea

I've had a GREAT media idea for a music video and its the idea I have chosen to use.

THE CHARACTER

It uses a detective, a stereotypical one, for example Columbo. He'll have a large overcoat, detective-style hat and most probably a magnifying glass. This character in a modern-day setting will be humorous ad will get the attention of the audience. They'll want to relate to him and this will make them focus more on the song, fulfilling a few of the video promo purposes.

I got the idea for this character through watching many other music videos, these include Kasabian - Vlad The Impaler and Beastie Boys - Sabotage, which both use humorous characters. Vlad, from the Kasabian video (portrayed by 'Mighty Boosh' and 'Never Mind The Buzzcocks' favourite Noel Fielding) interested me in particular, a single person with v

ery identified clothing and make-up. This is what inspired me to make our own, unique character.

Left: Noel Fielding as 'Vlad The Impaler'

Right: Two stereotypical 'cops' as played by the Beastie Boys in their video for 'Sabotage'

Inspector Clouseau from the Pink Panther films (the older ones starring Peter Sellers, not the terrible new one's starring Steve Martin) is the perfect example of our character. Idiotic, clumsy and ridiculous whilst at the same time serious. Even with the detective background. This uses intertextuality, part of postmodernism.

The Plot

The detective comes walks out of a building and trips over a wire. Bemused by a wire lying in the middle of the street he, accompanied by his magnifying glass, follow the wire in a detective manner. This wire is eventually attached to a guitar amplifier, on stage, where the band is practising on stage.

Throughout, shots will be interchanged between the comedic detective and the band playing on stage, allowing room for many different transitions and effects that can be found in many music videos. For example, splitting the screen into sections and displaying different images within the sections, or alternating the colouring of the shot giving it perhaps a sepia or black and white effect. This will also allow us to put in a good amount of lip-syncing with the band, as well as having a story-line with the detective.

The idea is to give the very serious detective character a comedic role, and this will be done by using humorous locations, through which he is to travel by following the wire. Some ideas of locations are:

• A driving range - dodging and getting hit by balls as he follows the lead.
• Around a corner then running back towards the camera as getting chased by a dog.
• Through a girls changing room.
• Getting run over.
• Getting confused by over-lapping wires.
• Getting bullied by a baby in a pram.
• Hit by object coming out of window.

The serious approach of the detective as he goes through these humorous settings will hopefully lead to a few chuckles and a memorable video. The character of the detective will be played by either myself or my media colleague Matthew Maloney.

Now that thats done, we just need to find a song that fits with our idea . . . .