Wednesday, 22 September 2010

Music Video Purpose and Success Criteria

What is the purpose of a music promo video?

  • Advertisement - Commercial undertaking
  • Draws attention to the music/song.
  • Illustrates the song.
  • Appeals to a visual audience - personal preferences
  • Expresses an individuals emotions
  • Tells a story
  • Markets an image
  • Promotes the artist/single/album
  • Persuades audience to buy - CD/download
  • Raises the audience awareness or profile of the artist/group.
  • To make an artistic statement
  • Product placement

No comments:

Post a Comment