- Advertisement - Commercial undertaking
- Draws attention to the music/song.
- Illustrates the song.
- Appeals to a visual audience - personal preferences
- Expresses an individuals emotions
- Tells a story
- Markets an image
- Promotes the artist/single/album
- Persuades audience to buy - CD/download
- Raises the audience awareness or profile of the artist/group.
- To make an artistic statement
- Product placement
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