Audience Research Questionnaire Results

Question 1: What Is Your Gender:

Knowing the gender of our audience means that we can tailor parts of the video to that specific gender and its common interests. From our results, we can see that 15 out of 26 (57.7%) of our most likely audience are female, and 11 out of 26 (43.3%) are male. This means that females are more likely to watch and enjoy our video, and that the rest of the results from this questionnaire can be linked more specifically to females than males.

Question 2: What Age Category Do You Fit In?

If we know the rough age of the people watching our video, we can change and edit it to suit them and their interests. This affects production, distribution and everything in the whole process. 42.3% of the people who took this questionnaire we're aged between 17 and 21, so all the results gained can be specified to that age bracket more than any other.

Question 3: Do You Enjoy Watching Music Videos?

If people enjoy watching music videos, then our video will be seen by a much greater audience. From these results, we can see that 92.3% of people enjoy watching music video. Goodgood :)

Question 4: How Often Do You Watch Music Videos?

If we know how often people watch music videos, we can estimate how many people will see the video over a certain period of time. From these results, we can see that 69.2% of people watch music videos everyday. This is very promising for our video.

Question 5: Where Do You Watch Music Videos?

This question, if in the industry, would relate directly to distribution. Knowing where people watch videos means that the budget could be used to better effect by channelling it in the right direction. For us, we can see that 50% of people watch most of their music videos on Youtube. If we upload our video to Youtube.com then it will get a better and more respecting audience.

Question 6: What Is Your Favourite Music Genre?

From these results, we can see that the most popular music genre is 'Indie'. If we pick an Indie song, the video will get a much better reception with the target audience, which is 17 - 21 year olds. This question had a wide spread of answers, with Indie being the most popular, but with only 34.6% of the votes. Perhaps we could find a song that crosses-genres in order to increase our videos audience.