Evaluation: Question 3 Wordle

This is an extension to Evaluation Question 3: How Effective is the Combination of your Main Product and Ancillary Products?

I thought it would be nice to see what people said about our video as a collective/collage and theres no better use for Wordle

Evaluation: Question 3

What Have You Learned From Your Audience Feedback?

Below are the results we gained from our survey about Audience feedback from the Music Video;

Question 1: What Is Your Gender?

The results show that 10 of 18 people who participated in the survey are male, which is only just above half. This means that the following answers can be generalised to both genders almost equally, which makes it much easier for us :D

Question 2: How Old Are You?

The results show that the majority of our viewers (72.2%) were aged between 18 and 21, which matches our target audience. This means that most of the following answers can be generalised to this age group. In conjunction with the gender question, our main recipients are almost equally likely to be males and females and are likely to be aged between 18 and 21.

Question 3: On a Scale of 1 to 10, How Much Did You Enjoy The Music Video You Just Watched?

The results show that noone voted below 5 which means everyone enjyoed the video. The majority of the answers were 9/10's and full marks for enjoyment which is brilliant!

Question 4: What Was Your Favourite Part Of The Music Video

In response to this question there was a wide range of answers, which is the best possible thing that could have happened! It means that many parts of the video were amusing and not just one part in particular, so that makes it even more of a success. It has been shown that the humorous nature of our video was very popular and uplifting, just like we'd hoped. It's been a great success.

Question 5: Does This Video Seem Professional Or Amateur?

This is another answer we were pleased with as 83.3% (15 out of 18) of people thought the video looked professional. In media appearance and organisation is everything and its good to know that it makes a difference to the reception of the video. We were particularly pleased with this answer as we were unsure as to what we ourselves thought of this question. We thought areas of the video seemed professional but others seemed more amateur, so its good to see that others thought it more professional :)

Question 6: In One Word, Could You Describe What You Thought Of The Video?

The response from the audience for this question was great and thanks to all who wrote on it. It was rather heartwarming and makes our production all the more successful knowing it gets a reception like this. They were all very positive responses which we I'm very happy and pleased with.

Question 7: Was There Any Point in the Video you Didn't Like or Found Ineffective?

The answers to question seven were varied. Many people said that they found no parts of the video ineffective or unsatisfactory, but some noted some improvements that could have been made.

A couple said that the band could have been used in the storyline of the video instead of playing in a parallel storyline. When making the video we considered this, but we decided that we wanted our storyline to be non-linear to give a more postmodern view on the music video. We interlinked the storylines at the end so as to appeal and please as many audiences as possible, and we're glad this worked for most of them.

Another said that the writing 'Green Eyed Monster' on the wall as the detective walks by would have been better if it was in time with the song. In the editing process we did attempt to do this, but the tempo of the song was too fast to match the walk of the detective. We could have sped up the detective to fit the songs tempo, but this decreased the shot time and did not match the images around it in the rest of the chorus. Perhaps we could put this down to a lack of experience on FinalCut or due to our own preferences. We thought it worked well either way and we're glad a large percentage of our audience though the same.

Question 8: Finally, Would you Purcahse The Song Or Video?

The answers to question 8 show that 13 out of 18 people would purchase the song or music video; this is equal to 72.2%. We are rather pleased with this as we sent the survey to a wide variety of people and a large percentage enjoyed the music video and/or the song.

Overall, our video was well received by everyone, across all types of audience which is very pleasing and shows the success our video has had. As I said earlier in the blog, modern day ratings are shown on youtube, underneath our video. Our video has had 134 'hits' or 'views'. This is not a bad amount seeing as we aren't big youtubers and haven't put the video out to anyone but our friends and colleagues. We are very pleased and have learnt that a music video should relate to the song, no matter if it is sad, happy or abstract, and no matter what genre it is.

If we had to do the music video again we would make a few improvements. Firstly we would make the band more involved with the main storyline as people have said they would have liked to see that. Perhaps the detective could have been getting chased by the band? We could have continued the humorous nature of the video by doing this too. There were also some slight editing downsides which, now that wee are more experienced with Final Cut Express, we could avoid. Aside from this, we are extremely pleased with our product. Thanks for the feedback to all who participated.

Evaluation: Question 2

How Effective is the Combination of your Main product and Ancillary Products?

(DVD Digipak, Magazine Advert)

How Effective is the Combination of your Main Product and Ancillary Products

View more presentations from CJOYCEY.

Evaluation Question 1

In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

In What Ways Does Your Media Product Use, Develop and Challenge Forms and Conventions of Real Media Products

View more presentations from CJOYCEY.

Green Eyed Monster Montage: OneTrueMedia

Make an on-line slide show at www.OneTrueMedia.com

This is a montage of pictures from the 'Green Eyed Monster' video, digipak and advert. Its just a bit of fun but looks really good :)

Postmodernism and Our Music Video

Postmodernism is very hard to define and has many characteristics. These characteristics include:

• No meta-narratives
• Non-linear storylines
• Borrows from past texts
• Blends genres
• Lack of morality
• Nothing is new

Our music video adopts many of these characteristics, and can therefore be seen as proportionally postmodern.

Firstly, and perhaps the most postmodern aspect of our video is the character of the detective. Where have we seen a clumsy, disorganised, trouble-attracting detective before? Oh yeah, Pink Panther! Borrowing from this attracts a whole new audience, which is outside of our target audience. Most of our target audience may not have seen the original Pink Panther set of films, but an older audience will almost definitely have seen them. By linking back to a brilliantly and iconic character such as Inspector Clueso (played by comedy genius Peter Sellers), it helps us attract viewers outside of the target audience, which is always a bonus!

Our video also draws many parallels with other music videos of the indie genre. The best example is Kasabian's 'Vlad the Impaler' which uses a single character out of his time, just like our detective.

Our music video is also postmodern as it blends genres. There are very few 'funny music videos' but we think we may have stumbled across one here. By combining comedy and the music video, we are crossing boundaries that are rarely crossed, and this is postmodern.

Our music video also has non-linear storylines. A normal storyline follows one person through a series of events, and ours does this until you find out the detective is undergoing these events at the same time as the band is playing, and us displaying these at different times makes it non-linear. The fact that the events the detective goes through are not 'one-after-the-other' also shows non-linear characteristics. One minute he is in a library, then one minute he is in the snow, giving the effect he has been walking for a very long time. This is also typical of a non-linear timeline.

Representation in Our Music Video

There are numerous things that could be represented in a media text, these include:

RACE

GENDER

DISABILITY

CLASS

AGE

Representation In our Music Video

In our music video we decided to have me as the detective and Matt as every other character. This meant that variation was very very very limited.

Gender

Our video is all males, except for one character who is seen as desirable, until she turns around and it is Matt. This means that for a couple of seconds our video present a women as sexual objects, which is a very stereotypical view. However, she is not made to look feeble, weak, or inferior in any way, and the fact that she turns round and it is in fact Matt detracts from the negative view on women that the video seems to be portraying.

Race

Our video uses all white males between the ages of 17 and 19 so leaves very little room to see any race in a positive or negative light. Seeing as the video does not give a distinct message at all, no conclusions can be drawn to a particular standpoint on race. The absence of racial variety is something that has been common amongst indie bands, but luckily this is becoming weaker and weaker constantly.

Disability

At one point in our video an elderly man gets in the car and runs over the detective. He has trouble walking and takes a while to get to his car. This could be interpreted as an offence to disabled people saying that they are slow and perhaps inefficient. It could also be interpreted that they are inferior.

Class

The only time class differences are shown is in the cinema, which is filled with lower class 'Chavs'. This was purely for humours sake and so as viewers can connect with the video, as 'chavs' are a very contemporary issue. This could reflect as us saying that all lower class cinema-goers are disruptive, vandalising chavs. Seeing as we're not exactly upper class, I wouldn't consider this to be much of an issue.

Age

The only age boundary is the old man who runs over the detective about half way through the video. The old man firstly goes to the wrong car, showing they are stereotypically forgetful, showing them negatively. Next the old man runs over the detective, perhaps saying they aren't very good drivers. We used the old man as we wanted Matt to play a diverse group of people, for comedic value, and unfortunately the old man drew the short straw on driver.