Information for magazine Advert

Magazine advert are designed to be appealing at first sight in order to attract the attention of the reader, but at the same time they have to give information. This information needs to be short and to the point and needs to sell the product as well as possible.

information to be included on the advert includes;

• Artist name
• Song name
• Release Date
• Website
• Digipak Picture

Digipak Finished Project

We finished the digipak part of our project :)

The images we have created and chosen are below and took a good amount of effort, so we hope you enjoy them.

INSIDE

Disc Tray Image:

We have chosen this image to be our disc tray as it fits with the circular shape of the disc and will only be able to be seen when the disc is not in the digipak case. The round magnifying glass, the round globe and the round disc all compliment each other's shape so this image was perfect for the disc tray and we are very proud of it. The green and black colours also continue the green theme as well as giving a good, eery mood to the digipak and therefore the track itself.

Inside Left:

This is the image we have chosen for the inside left panel of the digipak. The green theme is continued and the band members names and positions are featured. The famous Green Eyed Monster quote from Shakespeare's 'Othello' is also featured, as this is the inspiration for the song and is the origin of the 'Green Eyed Monster' phrase used as the song's title.

Inside Right:

This image is used for the inside right cover and is a practical mirror image of the left one. The difference is the feature of the lyrics instead of the quote and band members. The continued green and black goes well with the rest of the digipak.

OUTSIDE

Front Cover:

The front cover starts the green and black theme, with a green eye blended into a black spiral. It looks good and matches the song and rest of the digipak. The text stands out from the black background in the lower right corner.

Outside Image:

A good image to fill the space, the eye of a creature blended green with a black mysterious centre. Matches the rest of the images and the texture we have given it makes it seem more natural yet animalistic.

Back Cover:

The clash of green and black contrasts well for the back cover. a barcode in the bottom right as well as the 1984 logo in the bottom left and the website for 1984. We like it.

Barcode; Bit of fun :)

This is a barcode i made on paint because I couldn't get access to the computer. Its going to go on the back panel of the digipak and was just for a bit of fun, but doesn't look too bad :)

Digipak Template

This is the template we are going to use for our digipak. It has 6 panels, one of which will hold the cd :)

Digipak; Almost There

After exploring and using the very complicated program which is Photoshop we've nearly completed the digipak. Layering, cutting, cropping, blending, smudging, rotating and the use of several image effects has led to the production of our final digipak piece which should be completed within a day or two.

All thats left after this is the advert and we can get started on our audience feedback :D

Paint Ideas for Digipak/Advert

These are some images created on the 'paint' application on the school's 'Windows XP' computers. They're just visual examples of something we'd like to go on the advert or on the digipak . . . OR BOTH?

Where our advert might be shown; Magazines!

There are a number of indie/rock/music magazines out there in which it would be good for our advert to feature. These include 'Kerrang!' and 'NME' some of who's issue covers can be seen below;

Poster and Advertisement

As well as a digipak our brief also includes a poster. Posters are featured at bus stops, on buses themselves, on billboard and in magazines and papers.Below are some examples of posters used by music artists/labels in order to advertise a song, album or most commonly just the band;

Most of these above are simple posters, but ours has to be a magazine advert which includes much more information, for example:

• Availability - where can we purchase the product?
• Band Name
• Song Title
• Terms and Conditions?
• Age limit
• Tag Line

These are all things we will have to consider when creating our advert.

Poster Idea

We created this poster but have since scrapped the idea as we feel we need a lot more information on the sheet, we want to complete the digipak first so we can use a picture of the digipak on the actual advert.

Although it has been scrapped, the poster is below so we atleast have a starting point :)

Digipak Examples; Recent years- Covers

Below are a few of my favourite album (digipak version) covers. There is quite a bit of variation between the images so we will have to decide which one we want i to be like and we may have to improve our photoshop skills!

Music Video Analysis: Editing

As is common in music videos, we used an array of different transitions and cuts in order to make what is on screen more enjoyable. In the video we wanted to give the illusion that the detective has travelled a great distance and it has taken some time. In order to do this we used mainly wipe cuts, but it was also important that we matched the editing to the pace of the song. We used fades, wipes, jumps, dissolves and straight cuts.

The best example of this is when the detective begins his quest after the wire and a "stair wipe" is used. This makes it look as if the editing and the video are following the detective, which mirrors the purpose of the video and lets the audience know from the very beginning that this is the main character in the video. This also continues the videos theme of "following" and "tracking".

(This is a screen shot taken half way through the transition. As you can see the detective is just leaving the shot on the right side of the screen, and the transition is moving from the left of the screen to the right, as if it is following the detective)

Another key piece of editing in the video is the "Green Lip Sync" scene. This is simply a close up of Matt's mouth as he sings the song. We edited this to be green so as to continue the theme given by the song and its lyrics, and made the screen shake slightly during editing so as it makes the lyrics in this part more forceful. "Why do you have to laugh so much with him?" is quite a forceful question, and we wanted to show this on screen.

Split Screen

Split screen was something that we really enjoyed using during the editing process and it features a great deal throughout the video. Split screen was perfect as it allows you to show two parallel story lines on-screen at the same time and we did this a great deal. During the chorus the detective and band are shown simultaneously, instead of having to cut between them like during most of the verses. Split screen also gives the illusion that the two story lines are interlinked and are having an effect on each other, which is true for our video. The detective is following the wire which only exists because of the band. Split screen also makes for an interesting way of using montage.

Montage

With the aid of split screen we used montage twice in our video. Once when the detective gets run over and once when he gets chased by the dog. The first one of these uses split screen. One part of the screen shows the detective walking out into the road, one section shows the old man starting up his car and one shows the old man driving round the corner and seeing the detective. Next thing you know the detective has taken a fall to the floor. We don't see it, but we just assume he's been hit by the car and this is montage theory. A similar thing happens with the dog chase scene. The detective turns the corner and looks up into the camera with a slightly horrified look. We then see him sprint humorously back round the corner with a tiny dog chasing after him. We don't know what was round the corner, but we assume its something large and frightful, this is then made funny by it being a tiny dog.

The editing of our piece is fun, energetic and at times kind of fast, for example in the library scene. This matches the song perfectly and keeps up the tempo and excitement created by the song, as well as adding comical value. The editing is one of the best attributes of our video.

Digipak; What Is a Digipak?

Define;

"Digipak is a patented style of compact disc or DVD packaging" - (en.wikipedia.org/wiki/Digipak)

"A thick paper (almost cardboard-like) CD package. The paper is a folded one-piece section. The CD rests in a normal plastic tray, like those in jewel cases. The tray is glued to the paper." - (www.livenirvana.com/digitalnirvana/discography/main/glossary.html)