What Have You Learned From Your Audience Feedback?
Below are the results we gained from our survey about Audience feedback from the Music Video;
Question 1: What Is Your Gender?
The results show that 10 of 18 people who participated in the survey are male, which is only just above half. This means that the following answers can be generalised to both genders almost equally, which makes it much easier for us :D
Question 2: How Old Are You?
The results show that the majority of our viewers (72.2%) were aged between 18 and 21, which matches our target audience. This means that most of the following answers can be generalised to this age group. In conjunction with the gender question, our main recipients are almost equally likely to be males and females and are likely to be aged between 18 and 21.
Question 3: On a Scale of 1 to 10, How Much Did You Enjoy The Music Video You Just Watched?
The results show that noone voted below 5 which means everyone enjyoed the video. The majority of the answers were 9/10's and full marks for enjoyment which is brilliant!
Question 4: What Was Your Favourite Part Of The Music Video
In response to this question there was a wide range of answers, which is the best possible thing that could have happened! It means that many parts of the video were amusing and not just one part in particular, so that makes it even more of a success. It has been shown that the humorous nature of our video was very popular and uplifting, just like we'd hoped. It's been a great success.
Question 5: Does This Video Seem Professional Or Amateur?
This is another answer we were pleased with as 83.3% (15 out of 18) of people thought the video looked professional. In media appearance and organisation is everything and its good to know that it makes a difference to the reception of the video. We were particularly pleased with this answer as we were unsure as to what we ourselves thought of this question. We thought areas of the video seemed professional but others seemed more amateur, so its good to see that others thought it more professional :)
Question 6: In One Word, Could You Describe What You Thought Of The Video?
The response from the audience for this question was great and thanks to all who wrote on it. It was rather heartwarming and makes our production all the more successful knowing it gets a reception like this. They were all very positive responses which we I'm very happy and pleased with.
Question 7: Was There Any Point in the Video you Didn't Like or Found Ineffective?
The answers to question seven were varied. Many people said that they found no parts of the video ineffective or unsatisfactory, but some noted some improvements that could have been made.
A couple said that the band could have been used in the storyline of the video instead of playing in a parallel storyline. When making the video we considered this, but we decided that we wanted our storyline to be non-linear to give a more postmodern view on the music video. We interlinked the storylines at the end so as to appeal and please as many audiences as possible, and we're glad this worked for most of them.
Another said that the writing 'Green Eyed Monster' on the wall as the detective walks by would have been better if it was in time with the song. In the editing process we did attempt to do this, but the tempo of the song was too fast to match the walk of the detective. We could have sped up the detective to fit the songs tempo, but this decreased the shot time and did not match the images around it in the rest of the chorus. Perhaps we could put this down to a lack of experience on FinalCut or due to our own preferences. We thought it worked well either way and we're glad a large percentage of our audience though the same.
Question 8: Finally, Would you Purcahse The Song Or Video?
The answers to question 8 show that 13 out of 18 people would purchase the song or music video; this is equal to 72.2%. We are rather pleased with this as we sent the survey to a wide variety of people and a large percentage enjoyed the music video and/or the song.
Overall, our video was well received by everyone, across all types of audience which is very pleasing and shows the success our video has had. As I said earlier in the blog, modern day ratings are shown on youtube, underneath our video. Our video has had 134 'hits' or 'views'. This is not a bad amount seeing as we aren't big youtubers and haven't put the video out to anyone but our friends and colleagues. We are very pleased and have learnt that a music video should relate to the song, no matter if it is sad, happy or abstract, and no matter what genre it is.
If we had to do the music video again we would make a few improvements. Firstly we would make the band more involved with the main storyline as people have said they would have liked to see that. Perhaps the detective could have been getting chased by the band? We could have continued the humorous nature of the video by doing this too. There were also some slight editing downsides which, now that wee are more experienced with Final Cut Express, we could avoid. Aside from this, we are extremely pleased with our product. Thanks for the feedback to all who participated.
